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The Infiniti M is a line of mid-size luxury (executive) cars from the Infiniti luxury division of Nissan. From 2013 on it has been marketed as the Infiniti Q70, reflecting the company's later naming formula.

The Infiniti M is a line of mid-size luxury (executive) cars from the Infiniti luxury division of Nissan. From 2013 (model year 2014) on it has been marketed as the Infiniti Q70, reflecting the company's later naming formula. The first iteration was the M30 Coupé/Convertible, rebadged variants of the JDM Nissan Leopard. After a hiatus, the M nameplate was used for Infiniti's short-lived mid-luxury M45 sedan, a rebadged version of the Japanese-spec Nissan Gloria and Infiniti's subsequent flagship M35/45 and M37/56/35h/30d, based on the JDM Nissan Fuga.

First generation (1989–1992)

The Infiniti M30 was a 2-door coupé based on the Japanese market Nissan Leopard (chassis code F31). It was launched in 1989 for the 1990 model year as a lower-priced alternative to the Infiniti Q45, and was intended to be an alternative to the Acura Legend coupe and to a lesser extent the Lexus ES 250, as it was also a lower-priced alternative to the Lexus LS400, although the ES 250 was only offered as a 4-door sedan. Unlike its competitors that were designed with the American market in mind and were launched as brand-new models, the M30 was based on a somewhat dated platform that was originally designed for the Japanese market; when the Leopard was imported to the United States, few changes were made to the exterior but the interior was revised to better suit American tastes; a leather interior was standard in the M30, and several features in the Leopard such as a center-mounted television screen and a digital instrument cluster weren't available in the M30 as those features were perceived as gimmicks in western car markets. The M30's angular design aesthetics and on-road performance were viewed as outdated, especially considering a redesigned Acura Legend coupe was launched in 1991. The interior came in for criticism for its outdated ergonomics and lack of room. While the Japanese-market Leopard had received a new dashboard along with the 1988 facelift, economics precluded making a left-hand-drive version of the new dashboard and the M30 was instead fitted with the LHD version of the R31 Skyline's rectilinear dashboard, first presented in 1985. The M30 made up for these deficiencies in its somewhat lower price; whereas the 1990 Acura Legend coupe started at $27,325 before options and the 1990 BMW 325i started at $24,650 before options, the M30 started at $23,500, and had no factory options, per Infiniti's pricing structure used at the time. Dealerships offered an in-car cellular telephone and in-dash CD player as optional accessories, amongst other items.